Why Use Articles to Boost Your Page Rank?

A free article on Affiliate Programs

Search engines index websites based on algorithms only they truly understand. Search Engine Optimization (SEO) experts study trends created by searches and the results they provide. Their findings help unlock certain ideas that lead to the ability to optimize a website or an article for proper indexing.

Through their hard work and research, we have come to understand a few keys to help unlock the success potential article marketing provides. We understand that proper use of white-hat marketing techniques increases page rank. We also understand that we must avoid black-hat marketing techniques to avoid penalties and banning.

Keyword Usage

Keywords are words that your target audience uses to find your business website. They type key words into their favorite search engine, press the search button and hope for the best. Websites that are properly optimized and marketed achieve high page rank and are found more easily by search engines.

Proper keyword usage is an art form in itself. As unique as your website is, your keywords are being used by many other websites. Keyword tools help make the most of your keywords and offer others that help increase page rank.

Relevant Links

Links are broken into two categories: relevant and non-relevant. Page popularity is determined by the quantity of links leading to a website. The more links to the website, the more popular it is believed to be.

Both relevant and non-relevant links lead to a website's overall popularity. Relevant links carry more weight than non-relevant links. Non-relevant links are essential to build a large number of links but relevant links are required to build page validity.

Relevant links are links from a website with content similar to yours. Most link building campaigns concentrate on building relevant links and non-relevant links simultaneously. The ratio is usually 80 percent non-relevant links and 20 percent relevant links.

Targeted Traffic

Traffic is the term used to track visitors to your website. Like a brick and mortar business, more traffic means more sales. Article marketing provides an avenue for generating highly targeted traffic.

Targeted traffic is traffic that has been pre-sold. People who are already looking to purchase something you sell would be considered targeted traffic. Article marketing allows you the opportunity to share valuable information that creates targeted traffic.

Someone looking to make a purchase isn't interested in sales pitches. They've already committed to buying something, they're simply looking for someone knowledgeable that they can trust. Share product knowledge and information through article marketing.

Consumers buy things from people they feel they can trust. Sharing detailed product knowledge and information with potential customers is one way to build a relationship of trust before they contact you.

Article Marketing Cost vs. ROI

The return on investment (ROI) for an article marketing campaign is very high. An article marketing campaign may be created, executed and monitored with very little investment, even free. Article marketing is the ultimate white-hat marketing technique.

Write articles, distribute them to directories and monitor their success, it really is that simple. Some business owners outsource their writing needs to freelance writers or ghostwriters who understand the market and search engine optimization. Either way, an article marketing campaign is much less expensive than paying someone to display your banner or text link.

Article Source: http://www.cyberlines.net/directory

Information about the Author:

Rebecca Taylor is a coach for the Affiliate Program at Article Marketer. She assists and coaches Article Marketer affiliates. Grab our Step-by-Step Guide here.