The Duplicate Content Debate Demands Presenting Unique Content

A free article on Article Marketing

You no doubt take pride in your article writing efforts. You have an audience you wish to enlighten and inform concerning certain topics. You conduct research and add knowledge from your own experiences to your articles. You authoritatively present information so as to connect with your readership.

You then engage in article submission to a good article distribution service. You understand that article marketing gains you a significant audience. This is through wide and deep distribution of your content to popular publishers. With your website links imbedded in your author's resource box, traffic flows your way.

Your work is complete. Or is it? What happens once your target market reaches your website? Are they going to happen upon the same articles they saw published elsewhere? Are they going to link to other websites you may own, and see the same content?

Does your website contain articles from other authors? If so, are they presented as being from another source and not your own? All of the above questions are at the heart of the duplicate content debate. This debate demands you present unique content on your website.

It's the same as your article campaigns. You send relevant, useful articles to an article marketing service. They deal with publishers who want new content on a regular basis from writers. They don't want to see the same articles all the time.

Visitors to your web pages want fresh content. They don't want to arrive on your site and see it's the same old, same old. They see this cookie cutter content on too many sites. This is duplicate content and it hurts your reputation as a writer. It also hurts your reputation with the search engines.

Duplicate content is major blocks of content within or across domains that completely matches other content or is very similar. It's repetitive content. This content taxes the patience of web searchers who seek new and diverse content on topics.

Think of your own web searching where you encounter the same articles on a host of sites. Sometimes you arrive on one website, and each page of the website has huge blocks of exactly the same content. This provides no value to you. After reading a block of content once, you don't want to read it again.

The major search engines dislike duplicate content used the wrong way. They feel that those who use duplicate content this way are trying to manipulate search algorithms. Search engines do not enjoy these tactics.

Some internet marketers stuff the same content on a host of pages. They hope to garner traffic through massive presentation of keywords. Some try to gain more traffic through popular or long-tail queries. They feel stuffing sites with the same keyword phrase content helps them achieve this goal.

In essence search engines, web surfers, and you want fresh content. Search engines want to keep web surfers happy by providing then great search results. The web surfers want to arrive on sites that give them useful, up-to-date information consistently. You, personally, enjoy this kind of content in your own searching.

As a writer, you are trying to get a message across to your visitors on your website. This is to promote a business, cause, hobby, or other interest. Your success is in direct relation to the content you provide others.

Therefore, write 100 percent original articles for each site you operate. If you only have one website, make sure the content on each page is different. Don't repeat huge chunks of text across multiple pages.

Think of your readers. Think of their reaction to significant amounts of the same or very similar content on each page. Your reputation as an authoritative source of information suffers when you handle content this way.

If you come across useful articles written by other authors, attribute it as such. There are many good writers out there who have useful articles that may complement your site precisely. That's fine; post those articles every so often.

Just remember to indicate the source of the article. In addition, indicate the author's name, and their website link. Publish the article exactly as the writer wrote it. This means you're adhering to copyright laws. You also respect the efforts of others in the writing fraternity.

More information on the duplicate content debate is available through an article marketing service. Download an EBook on the topic from a service that provides one for free. A good EBook on the topic gives detailed advice on how to create unique content for your website. Build your credibility as a writer through the proper presentation of good content.

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Information about the Author:

Tiva Kelly is the Head of Article Coaching and offers advice to authors at Article Marketer, a highly popular article distribution service. Learn about dulicate content here.