Choosing the Best Article Marketing Option for Your Writing
A free article on Article Marketing
By: Carol Palmatier
For writers, gaining an audience for articles written is a primary concern. The best-written articles are for naught if no one has access to them. This compels a writer to explore the best article marketing options available. Doing this ensures the writer builds an audience that looks forward to more of their work. The result is increased author and business credibility.
Article marketing options available today include manual submission by the author, and manual submission services. They also include using software programs or completely managed article distribution solutions. Here's a brief look at each option available to you:
With manual submission, by you the writer, you do save some money. You submit articles one at a time to one publisher at a time. The trade-off is the time you spend doing all of this.
For writers, time is a valuable commodity. There's always another deadline to meet. Projects can appear out of nowhere with a due date of yesterday, and a frantic editor on the phone. Time spent manually submitting is at the expense of writing time. To top it all off, its plain old boring to engage in endless manual submission. Hundreds of publishers need your articles on a regular basis.
Using a manual submission service does save time. You submit an article and they get it to various publishers. You do not submit to each publisher yourself. You do have to submit each article individually to the submission service.
Many services charge a fee for each individual article. Are you planning on multiple sets of articles for the next year? Then your budget had better match the fees you may incur for their distribution. This is a primary disadvantage of using a manual submission service. Writers often have limited budgets. It's the nature of the discipline.
Another option available to writers is the use of a software program. This process is faster than manual submission or a manual submission service. With time a consideration for writers, (there's always that new topic to write about) a software program helps.
Software programs do have disadvantages. One is the compatibility issue. The program you choose may not marry well with your PC configuration. This involves downloading add-ons, reconfiguring, and more. Software programs are subject to malicious spyware and viruses as well.
Consider that a software program requires regular updating. These new features help you operate more efficiently. You have to ensure you remember to keep abreast of these upgrades. You also have to keep on top of the current publisher lists.
Forgoing downloading an updated list means you are not cognizant of new outlets for your articles. In addition, you may spend time submitting an article to a publisher who no longer exists. It's a time-waster when these article submissions receive a "service no longer available" notice.
A fourth article marketing option is a completely managed article distribution solution. Essentially, you engage in article writing and one-time article-set submission, and that's it. The article service takes them and runs with them from that point on.
First, a good article marketing service will have a live editor check your articles. They look for content and formatting irregularities. They ensure your work meets the requirements of publishers. They help you understand what editors look for. In this way, you make sure subsequent articles meet this criterion.
Next, the service engages in widespread distribution of your articles to specialty publishers within your niche. They do not do a one-time submission to a few general interest publishers. They continually submit your articles to popular niche publishers. Your articles work for you while you're working on a new set.
A good article distribution service also makes education a part of their completely managed solution. They provide free academic resources that teach you useful writing techniques. They educate you further on how article marketing truly works. In addition, they keep you up to speed on how article marketing and internet marketing work together.
A complete article marketing solution also provides the means to track your articles. As a writer, you want to know when your articles are receiving distribution and who is publishing them. Tracking keeps you organized as a writer. You know how your articles are working for you at all times. You can gauge the response to them and this helps you select better topics to write about next time.
Finally, a good article distribution service allows you to submit unlimited articles for one fee. Additionally, because you're not relying on software, you can submit these articles from any computer. You write away from home; you need the option of submitting your articles from offsite locations.
Consider the advantages and disadvantages of the different article marketing options. Widespread exposure for a fair and reasonable one-time fee is what you're after. So are unlimited submissions and the additional features a complete service provides to help you write better and faster.
Article Source: http://www.cyberlines.net/directory
Information about the Author:
Carol Palmatier is Vice President of Marketing for the www.articlemarketer.com"> premium article distribution service; Article Marketer, and a "Word of Mouth" marketing expert. Learn how to compare article marketing options here.